Small Steps SEO

A Good SEO Effort Should Be Planned Out, Not Rushed.

This is a list of the most common questions and issues that crop up with a web site. These are all 'basic' SEO bits of knowledge that anyone helping (or doing) modifications to a web site can find and should know.

Web Templates / Flash Web Templates

I've played the role of a Web Designer in my life and the more I learn, the more I realize that there is a faster way of getting web sites out. While I can crank out web designs, creating Web Templates and Flash Web Templates are not one of my strengths. It is more effective to modify and rebuild than start from scratch. I'd rather spend my time on content and web traffic reports or analytics to get a web site ranked as high as possible... and keep it there with a little TLC.

After many years of building web sites and developing content at every level, there are a few good sources for web templates both plain HTML web templates and FLASH web templates. I have used and recommend to others, Template Monster. Most people find what they want, or close to it, and save money. It also helps to speed up the developement time.

So if you are considering building a web site or want to give yours a face-lift, stop by Template Monster and shop around. It will save you a lot of design time and money spent on a freelance web designer.

 

Web Analytics

I've used Web Position for the past few years and must say it is a very simple yet powerful Web Analytics tool for any SEO planning. I've trained IT guys as wells as the Admin to the VP of Marketing. Regardless of the 'techincal' skill set of the user, this is a very easy tool to use to gather data about a web site and keywords.

There are additional options that allow you to use a 'Page Critic' and provide feedback to you about your web content for your SEO campaign. There is also another feature called 'Wordtracker Keywords" where you enter a term (two or three words) that describes your business or service and you get a list of potential keywords.

Lastly, if you use Web Trends, Web Position ties into that application as well to share information to complete the web analytics and consumer-centric marketing intelligence solution.

Free WebPositions 4 Trial
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Web Page and Visitor Tracking

By simply adding a snippet of code to each of your web pages, HitsLink enables you to gather all sorts of data about your visitor. There are about 200 various reports which you can view by the hour, day, month, quarter or year. Report types include top pages, page views, entry/exit paths, search term by search engine, campaign monitoring and much more. All of which is extremely useful in planning a good SEO campaign. This is another very user friendly tool.

I've worked with people who use Google Analytics (which can be complicated to use and there is a learning curve to it) see HitsLink and can't believe how quick and easy HitsLink is to use. With the variety of export options as well as e-mail alert notifications about the web site (# of users per hour and # per day), it has been a tool I use everywhere I go.

I should mention that Google Analytics is not Google Adwords. Google Adwords is the Pay Per Click (PPC) - Search Engine Marketing (SEM) side of Google (where they make their money off of ads merchants place, shoppers click on and Google bills merchants for the click on the ad.) Google Adwords and Google Analytics work together so that you have all of your data in one potential location...or you can use them individually and not use the other.

Advanced Keyword, Search Engine, Campaigns, Analytics & Website Statistics....
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